You Will Be Responsible To
Develop the category through planning specific trade marketing strategies that aligned with Brand activation strategies for each channel to ensure the growth of the category and GSK brand
Coordinate between field sales and Brand activation marketing, to create the conceptualization planning and implementation of consumer promotions, trade activities, In store activation and visibility in store excellence in all channel.
To own and manage activity calendar, Prepare by product category activity calendar, in line with Marketing campaign, and ensure all supporting tools and budget available, tracked to meet business
objective
Implement and leverage global tool kit to ensure excellence and dominant in store visibility for GSK brand that can drives sales off take
Be the voice of shopper, understand the shopper behavior in each chanel for the respective category, be on top of situation on market- channel dynamics and competitor activities. Set-up and maintain an information base and regularly updates internal stakeholders.
Constantly & regularly monitor fundamental business process (product availability, visibility and execution of trade activities – consumer promotion- sampling/in store activation) at stores through field-check, and share visit-reports with KAMs and RSMs for immediate action and join regularly business reviews with Store’s management.
Analyze and evaluate Modern & Traditional Trade Channel trends and specific brand/category performance aiming for : growth in volume / value, Market share, distribution – width / depth, Promotion and merchandising thrust, and ROI calculation
Provide specialist support to KAM / RSMs for Sales performance review, Development and review of trade promotions, Visibility planning, program & review, and Business development meetings, category selling stories
Spearhead trade research/experimentation and application (where appropriate) of new technology
Establish services for merchandising and display operations (internal and or external)
Work closely with sales department in translating marketing plans into sales budgets and ensure accurate forecasting.
Manage and monitor budget spends for Promotion budget ( P) and Gross to net ( G2N) budget for the respective category to be in line with business objective
As a Trade Marketing Manager in GSK you have at least 3-5 years of experience in Trade Marketing or sales function in FMCG or OTC industry in Multinational company environment. You have at least Bachelor Degree from any major, with min GPA of 3.00.
You will also have a deep understanding of the category or shopper which uses to take full advantage of the shopping environment. You are also able to lead program (as a project leader) in promotional matters. You are having strong marketing concept on promotional, computer literacy, and Field operation skill such as permanent journey plan and selling skill.
Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Click here to Apply Online