About this Role
You will be a strategic manager who drives the demand generation for our business (B2B). This role will work closely with other marketing leaders in the growth team & build a strong demand marketing team!
Why This Role is Awesome
Strategic role and contributor: You will have the chance to be part of the core marketing team, involved in strategic growth and direction of the company
Freedom: We’re expanding our Product Marketing team at Glints. There is no baggage to clean up and you will be given lots of freedom and trust to build the demand marketing department from scratch as you deem fit
Growth: We are a fast-growing company that grew revenue six times in the past year while doubling headcount. You will be part of this growth trajectory and given lots of challenges to grow quickly
Impact: Our company’s purpose is to contribute to a world where all people and organizations can realize their human potential (check our culture deck here: http://bit.ly/glintsculture). As Product Marketing Lead, you will be directly building the company that makes this fulfills this purpose.
Your day-to-day activities
A. Inbound Lead generation
Drive inbound lead engine through content marketing, event marketing & digital marketing
Optimize customer user journey for upselling strategy
B. Conversion rate optimization:
Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators;
Provide customer advocacy and identify customer experience improvement opportunities
C. Market share
Identify needs (product/service offering and marketing levers) to address segment’s needs;
Collaborate with Product team for providing customer segmentation understanding, customer and market insights in their product’s / feature’s development cycle;
Identify the product-market fit for the targeted segment
D. Support the cost-of revenue management:
Collaborate with various team (Business, Sales, Data, and Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth;
Manage the promo strategy, planning, and execution;
Collaborate with Product and Marketing (Supply) Team to provide the best match based on the demand;
Collaborate with Account Management team for increasing CLV through loyalty programs and CRM campaigns
E. Team Management:
Accountable for operational day-to-day work allocation and managing the team’s performance;
Grow and build the product marketing & marketing team to drive demand generation;
Set and monitor key KPIs both on the team level, and individual level.
Qualifications (Must Have)
4+ years of relevant working experience
Passion in data-driven marketing and creating growth
Uniquely creative, strategic, and operational marketer.
Proven ability to manage multiple projects in a fast-paced environment.
Highly motivated, with a positive outlook and a can-do attitude (be the person you would want to work with)
A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere
Experience in inbound lead generation for B2B
Qualifications (Good Have)
Have experience from top tier management consulting
High-level proficiency in Excel, SQL, and data analytics
Experience in leading a marketing team
What this role is NOT:
Individual Contributor role
There’s a lot to do and its unlikely that you can do everything yourself
You need to be/become a strong leader who can lead a strong demand marketing team to achieve the goals
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