Responsibility:
Strategy &vision
• Generate deep understanding of the different target consumer segments, the consumer journey, hang-out places etc. and develop a comprehensive consumer engagement strategy to effectively drive awareness and product trial
Generate Insight
• Ensuring consumerinsight and feedback is gathered, tailored and shared with relevant teams across the organization
• Communicating and embedding the use of consumersegments and personas as identified by the global RELXteam
Designand Delivery
• Leading the design, testing and delivery of a leading consumer experience using a blend of Experience Design and Agile working
• In close collaboration with external agencies, oversee and manage the recruitment, development, route design, deployment, and field efficacy of the consumer engagement force
• Contributing to key projects and initiatives to ensure that the consumer is always considered
Consumer governance
• Ensuring initiatives being worked on are connected and aligned across the business from a consumer experience perspective – delivering one connected and flawless consumer experience – Accountable for the end to end journey
Requirement:
• Significant experience of working in a consumerexperience capacity, especially across B2C organizations.
• Experience of design and agile methodologies:management, planning, project management and organizationalskills.
• Excellent communication skills (both written and verbal), a keen commercial awareness and the ability to rapidly identify issues and propose solutions.
• Clear understanding of the latest trends in consumer experience and just as importantly what makes a great consumer experience.
• Creative problem solving, an inquisitive mind-set, and the ability to effectively work with ambiguity.
Preference:
• English speaking local candidates (Indonesia, Philippine, Malaysia)
• Willing to travel frequently(domestic)
Click here to Apply Online