Responsibilities:
Create and define OVO’s brand strategy, including positioning, brand architecture and value proposition
Responsible for driving brand awareness, consideration, preference and loyalty through a whole host of brand marketing initiatives
Develop a distinctive brand voice for OVO, ensuring consistency across all collaterals and touch points
Manage creative agencies and in-house creative teams to deliver the most insightful and creative work possible
Write immaculate creative briefs, bringing them to life for the creative teams.
Build this capability across the marketing organization.
Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for
Set and track long-term metrics and indicators for OVO’s brand health

Requirements:
Bachelor’s degree from a top tier international university
Expert knowledge of brand marketing, marketing strategy and planning
Should have been in a leadership / team management role for 3-4 years
8 or more years marketing experience using broad marketing mix
Have at least 7 years strategic brand planning experience
Have at least 7 years creative agency experience

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